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About Artifizer

You need a guide,
not a guru


It’s true: The smartest person in the room is the room. I’m here to draw out your knowledge and lay it all out before you. So teams can explore, align and execute. I create tailored workshops based on your specific challenge. Once we’ve captured your solution, I bring it to life visually so you can communicate effectively.

Photo credits: Victor Puig Costa, Domestika

Hermen Lutje Berenbroek

Hermen is an accomplished design strategist. He leads workshops with executives to explore complex challenges, engage stakeholders, and develop clear communication.


For the past decade, Hermen has worked with global clients in Europe, the United States, Africa, China, and the Middle East. Before starting his label Artifizer in 2019, Hermen was design lead for Europe at XPLANE, a global business design consultancy. 

Besides client work, Hermen teaches students worldwide to structure and communicate ideas in his online Visual Thinking course. He regularly volunteers to use his skills and experience to create a positive impact. 

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Photo credits: Victor Puig Costa, Domestika

Why work with Artifizer?




Strategic partner

Working with global senior leadership for over a decade ensures we address your challenge at the right level.

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